Black Friday is a tradition originating from the US taking place on the Friday after Thanksgiving, where stores offer super sales to boost Christmas shopping.
Black Friday first appeared in the UK and Europe five years ago. The Friday after Thanksgiving was coined Black Friday in the 60s to kick off the shopping season. Back in the day, on accounting statements, black writing meant profit, while red writing meant a loss. Thus black symbolises that a store is doing good.
Today, Black Friday is so popular that it is considered to be an indicator of yearly consumption. The day marks the beginning of the Christmas season and is seen as a good parameter to forecast the season's trends.
In 2005, marketing companies in the US coined the term Cyber Monday for the Monday following Black Friday. The idea was to give online retailers their own day to match the brick-and-mortar Black Friday sales. Eventually, from being a brick-and-mortar store event, Black Friday also became an online craze, boosting e-commerce purchases and making both Friday and Monday super sales days online.